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The position of the pickup also has a big impact on tone. A guitar typically has 2-3 pickups, labeled bridge, middle, and neck relative to their position being closer to the bridge or neck. Bridge position is very bright and tight - it is very responsive but can be a bit harsh in the high frequencies and can be a bit thin or nasal. Neck position is more loose and open, with a thicker bass response and a more hollow tone. Middle is...in the middle.
Manufacturers often create pickups as a set, with different models for the neck and bridge to provide a more consistent tone when switching between them. This doesn't mean they have the same tone - it's impossible to get the same tone given that they are "looking" at different parts of the string, which physically must behave differently. And it makes the guitar more versatile to be able to use the different positions. The goal is to try to make the output levels consistent, as well as not have one sound dramatically different from the other.
So part of the purchasing process is determining if you want to replace all your pickups with a set or specific ones and doing research to see how well the new pickup will match the remaining ones for other positions. Also, make sure you know what position a pickup is typically used for - you may really like clips you heard of ___ pickup, but if those clips have it in the neck and you put it in the bridge slot, it's going to sound a lot different.